Compared to other Google APIs, the Geocoding API provides the best quality matching of addresses globally for these types of complete, unambiguous queries. The Geocoding API is best for handling unambiguous queries: complete postal address strings (for example, “48 Pirrama Rd, Pyrmont, NSW, Australia”). Note that while this blog focuses on the server-side Places and Geocoding APIs, these best practices also apply to the client-side Places and Geocoding services in the Google Maps JavaScript API. What are the differences between them and when should you use each one? Here’s where to start. ![]() ![]() The Google Maps APIs have several services that you can use to convert addresses into coordinates - the Geocoding API, the Place Autocomplete service in Places API, and the Place Search service in Places API. Forward Geocoding is the process of converting addresses (like a street address) into geographic coordinates (latitude and longitude), which you can use to place markers on a map or position the map.
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